Named the company after yourself? Have an extremely firm idea of what kind of lighting situations your face looks best in? It would be wrong of us to label Kevin P. Kauffman a self-obsessed control freak based on the evidence of one photo.
But he is.
Going on the fabric bunching you can see on his left sleeve there and the close proximity of his face to the camera, there's even a strong chance he's reaching forward and taking the photo himself with his own camera.
That's so he can have total control of what image gets sent out and can just delete the ones he doesn't like immediately. Kevin P. Kauffman knows precisely what angle Kevin P. Kauffman's face looks best from.